HDAW expecting nearly 3,000 attendees at upcoming conference

HDAW logo

Heavy Duty Aftermarket Week (HDAW) is set to welcome more than 2,900 industry leaders to the Gaylord Texan Resort & Convention Center from Jan. 20-23, 2025.

Known as the industry’s premier platform for driving business growth and innovation, HDAW’25 will feature a sold-out Product Expo, over 1,900 pre-scheduled business meetings, a keynote from decorated fighter pilot Kim “KC” Campbell, an expert-led session on practical AI applications and an unforgettable reception at Globe Life Field, home of the Texas Rangers.

This year’s event promises a dynamic blend of cutting-edge products, actionable insights and game-changing connections that will define the year ahead for the heavy-duty aftermarket sector. 

[RELATED: HDAW co-chairs excited to help aftermarket ‘Brake New Ground’ at January event]

“We’re thrilled to welcome the heavy-duty aftermarket industry to HDAW 2025,” says Jean Gregoire, president of Marmon Heavy Duty Brakes Group and this year’s supplier co-chair. “This is the industry’s most impactful week of the year, where suppliers and distributors connect to exchange ideas, build partnerships and seize the opportunities needed to thrive in a competitive market.” 

HDAW 2025 Promises a dynamic schedule designed to help suppliers and distributors maximize ROI, gain actionable insights and foster essential business connections. This year’s programming focuses on:  

  • Showcasing Innovation: The sold-out Product Expo Floor, featuring over 300 suppliers across 143,000 sq.-ft., provides attendees with hands-on access to cutting-edge products, exclusive show deals and the latest market advancements shaping the heavy duty aftermarket. 
  • Facilitating Business Connections: With more than 1,900 pre-scheduled One-on-One Business Meetings, distributors and suppliers will have tailored opportunities to discuss business needs, explore solutions and forge lasting partnerships.
  • Inspiring Leadership: On Jan. 21, decorated fighter pilot and leadership expert Kim “KC” Campbell will deliver an empowering keynote sharing actionable lessons on resilience, teamwork and overcoming challenges.
  • Advancing Industry Knowledge: The expert-led education session "From Concept to Reality: Practical AI Applications in the Heavy Duty Aftermarket" on Jan. 22, along with an education showcase highlighting supplier training programs, recruitment resources and more, will help participants stay at the forefront of industry developments.
  • Recognizing Industry Excellence: The Opening General Session will honor standout leaders with the Distributor of the Year Award, Hall of Fame induction and the inaugural Women in Leadership Award, celebrating individuals driving meaningful change in the industry.
  • Celebrating Success: The Wednesday Night Heavy Hitter Reception at Globe Life Field will cap off the week with exclusive access to the Texas Rangers’ home field, offering attendees a unique setting for networking, entertainment and celebration. 
  • Investing in Future Leaders: The expanded Student Program welcomes participants from five universities, connecting them with industry leaders through classroom sessions, mentorship and networking designed to inspire the next generation of heavy duty aftermarket professionals.

"HDAW continues to set the benchmark for leadership and collaboration in the heavy duty aftermarket,” adds Michael Keller, vice president of Category Management & Sourcing at FleetPride and the distributor co-chair. “This year, we’re creating more opportunities for attendees to strengthen their networks, share expertise and inspire the next generation of innovators in our field.” 

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