MEMA Aftermarket Suppliers has announced the finalists for its 2025 MEMA Aftermarket Startup Challenge.
MEMA says these innovative startups represent the future of the vehicle lifecycle management industry and have been selected for their cutting-edge solutions and potential to transform the industry.
Finalists will pitch their companies to attendees at the 2025 Aftermarket Technology Conference, being held Oct. 5-7 in Springfield, Mo. Pitches will be presented during the general session on Oct. 6, and attendees will have the opportunity to vote for the winner in real-time during the Conference. Venture capital executives will serve as judges, ask questions of the finalists and participate in the voting process.
MEMA says this year's finalists are:
- Elm Park Labs Inc. – Extended reality (XR) for technician training
- Markit – AI-based automated global supply chain processing
- Rhea's Factory – AI-designed enzymes to improve recycling of PET-based plastics
- RueData – Tire-management solution with AI and predictive maintenance
- Spiffy – Hardware and SaaS for dealers
The winner will be announced during the "A Reel Good Time Networking Celebration" on October 6.
The Aftermarket Technology Conference brings together top leaders and innovators from across the automotive and commercial vehicle aftermarket, including remanufacturers, MEMA says.
