Wix Filters announced Wednesday it won the 2025 Parts Warehouse Inc. (PWI) Marketing Support Award. The award was presented at PWI's Red, White and Revved Up conference in Rogers, Ark.
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"PWI is defined by their commitment to providing unparalleled service alongside high quality auto parts," says Carmina Lopez, brand manager at Wix. "Wix Filters has been a prominent partner with PWI for over 35 years and this award recognizes our commitment to developing and enhancing customer relationships while aligning our sales and marketing efforts with PWI."
Wix was chosen over 40 other contenders. It was recognized for its overall engagement and investment in promoting PWI. It opened a direct line for sharing assets to support both organizations by developing marketing campaigns that boosted sales and overall customer awareness as well as actively participating in PWI's annual marketing meetings.
