Betts Spring names Marx Group public relations firm

Betts Spring Company has hired The Marx Group as the company’s agency of record for marketing communications and public relations. The Marx Group will support Betts Spring and its three business units involved in truck parts distribution and service, spring manufacturing and the manufacturing of spray suppression products including fenders and mud flap hangers, the company says.

The Marx Group says it also will help develop marketing and sales strategies, advertising creation and placement, trade show support, public relations writing and distribution and represent the company to trade and consumer media.

“The Marx Group was selected based upon the agency’s significant experience and vast contacts in the commercial vehicle and automotive aftermarket industries, along with their reputation for creative marketing, public relations and business building skills,” says Bill Betts, vice president of Betts Spring.