Growth strategies

Gabriel re-introduces itself to the aftermarket

Gabriel, also known as Ride Control, LLC, has re-entered the heavy-duty marketplace with its shock absorber product line.
Gabriel has been producing shock absorbers for more than a century, and entered the heavy-duty market in the 1950s. The company has produced heavy-duty shocks for OEM and aftermarket supply channels in the decades since, using a distribution agreement with another aftermarket supplier. That agreement recently ended, and Gabriel is now working to re-introduce its company name with its long-standing heavy-duty products.
“We want to establish a direct relationship with our customers and distributors,” says Lisa Bahash, president and CEO. “We know our product the best and we need to be in the market explaining our products and the benefit.”
Gabriel is currently offering three heavy-duty shock absorbers in the market: its Fleetline 83000 series for Class 3-6 trucks, Fleetline 85000 series for Class 6-8 trucks and Fleetline cab shocks for all trucks.
According to Gabriel, its shocks are now available for all independent aftermarket distributors.
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