Growth strategies

Axalta gearing up for Mid-America Trucking Show

Axalta Coating Systems will host a live digital color demonstration at its booth at this week’s Mid-America Trucking Show in Louisville.

Axalta says it will introduce its new cutting edge effect tint line formulated to produce trendsetting colors for Imron Elite premium quality coatings at its booth (16276) in the North Hall. Attendees also will be able to see a display of vibrant red colors designed specifically for use on commercial fleet vehicles that promotes Axalta’s Color of the Year campaign.

In addition, live digital color technology demonstrations will be held, including a three-dimensional rendering of a heavy-duty truck with an assortment of colors from Axalta’s vast color library, the company says. The library includes the latest color trends, in addition to popular manufacturer colors and the SpectraMaster Color Atlas, Axalta says.

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