Growth strategies

Rotary Lift updates product literature

Rotary Lift has updated its two-post and drive-on lift brochures to provide a more comprehensive overview of each product line.

The new brochures cover the full range of light-duty and heavy-duty lifts for each configuration, and also include guides to help customers find the right lifts and lifting accessories for their needs, the company says.

“Over the last year, Rotary Lift has introduced new four-post, two-post and alignment lifts, and has expanded its Shockwave™-equipped line of timesaving lifts,” says David Fischmer, marketing director for Rotary Lift parent company Vehicle Service Group (VSG). “This growth necessitated an update of our literature. In order to simplify the lift selection process, we used this opportunity to condense all two-post lifting information into one brochure and all drive-on information into another. This makes it easier to compare models and options.”

Lifts detailed in the updated two-post brochure range from the new space-saving ATO7 7,000 lb. capacity lift to the heavy-duty SPO18 18,000 lb. capacity lift, and include the best-selling SPOA10 10,000 lb. capacity lift. The drive-on brochure covers lifts with capacities ranging from 12,000 lbs. to 60,000 lbs., including new Shockwave-equipped SM and AR Series light-duty four-post lifts, the patented Y-Lift and new heavy-duty HDC Series runway lifts. Full specifications, photos and applicable diagrams are included for each lift, the company says.

The back of each brochure features a convenient new lift application guide. The guide shows which Rotary Lift models are suited for various vehicles based on weight, length and wheelbase, the company says. Customers can use the chart to identify the types of lifts that are appropriate for the vehicles they typically service.

In addition to vehicle lifts, Rotary Lift says the new brochures include photos and descriptions of productivity-building accessories offered by Rotary Lift. These include the patent-pending new LockLight device that shows at a glance whether a two-post lift is properly resting on its locks, and the new Wheel Wing tire hanger that simplifies tire, brake and suspension work. A chart showing all standard and optional features available for each lift is also included.

The new two-post and drive-on lift brochures are available in print from Rotary Lift distributors. For a digital version of the two-post brochure, visit www.rotarylift.com/pr/2post/. The digital drive-on brochure is available at www.rotarylift.com/pr/4post/drive-on/.

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