Growth strategies

Horton advises consumers use caution with online retailing

With an increasingly abundant options to purchase non-genuine replacement parts online, Horton, Inc. recommends its customers exercise caution when considering these purchases and choose wisely.

“The product descriptions, part numbers and pictures used can be very misleading,” Nels Johnson, Horton’s vice president of business development, says. “There are products being positioned as actual Horton products when they’re simply manufactured to fit existing Horton products.”

Horton designs and manufactures hundreds of different fan drives, fans, upgrade packages and diagnostic tools to industry-leading standards and its entire catalog of products are carefully produced and tested in their facilities in Roseville, Minn.; Britton, S.D.; Carmel, Ind., and Schweinfurt, Germany.

“Horton products are designed to exacting specifications,” says Johnson. “Just because a product fits doesn’t mean it’s going to provide the needed performance, uptime, reliability and durability that genuine Horton parts provide.”

Horton has spent decades building a global system of sales experts and authorized Horton distributors. The company’s network of QuickShip locations ensures that customers are able to get the products they need quickly, dramatically reducing downtime. Horton’s customer service professionals are available to help any customer find the ideal fit for their specific application.

Whether you’re specifying Horton products for original equipment or repairing or upgrading existing equipment, insist on only genuine Horton products. They’re the only ones guaranteed to perform like Horton products.

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