Growth strategies

Chief bringing Celette collision repair line to North America

Chief announced Tuesday its distributors are now able to offer Celette’s full line of OEM-approved collision repair and measuring systems across most of North America, South America and China.

“Celette is proud to expand our market coverage by tapping into the impressive infrastructure and highly experienced representation of the Chief team in these important global markets,” says Pierre Nicolau, president of Celette.

Chief says Celette offers a complete range of European collision repair equipment including bench systems, fixture sets, measuring systems and straightening/pulling equipment for vehicles ranging from small cars up through heavy-duty trucks. Its equipment has a host of OEM global approvals (homologations).

The company adds the Celette products complement Chief’s extensive line of OEM-approved frame-pulling equipment, vehicle-anchoring systems, measuring systems, joining equipment such as welders and rivet guns, wheel service and alignment equipment, as well as related equipment like adhesive debonders and fume extractors.

“Chief has great respect for Celette’s dedication to highly accurate repairs, and we are excited to represent the brand in the Americas and China,” says Mickey Swartz, vice president of global collision for Chief parent company Vehicle Service Group. “As we continue to see vehicle manufacturers add body shop certification programs or expand the requirements of existing programs, customers can save time and effort by getting all the structural repair equipment they need to achieve certification from a local Chief distributor.”

Learn how to move your used trucks faster
With unsold used inventory depreciating at a rate of more than 2% monthly, efficient inventory turnover is a must for dealers. Download this eBook to access proven strategies for selling used trucks faster.
Download
Used Truck Guide Cover