Growth strategies

Optronics unveils new website, issues 2019 vehicle lighting catalog

Optronics LogoOptronics International has gone live with the company’s new website, which features the company’s 2019 Vehicle Lighting Catalog. The website and catalog will make it easier for users to select and obtain information on more than 3,000 advanced LED and traditional lighting products offered by Optronics, the company says.

Optronics says the user interface developed for the website is designed to maximize product search and drilldown capabilities, while minimizing the number of clicks needed. Advanced search tools enable users to quickly access item-level product listings, and to quickly sort and filter by product features and brands. Once products are located, users can use the print- and download-friendly content format to gather product listing information. Product images also can be viewed, examined and rotated in high-resolution, three-dimensional detail, the company says.

“Our new website provides users with a powerful new tool that will allow them to locate exactly the product they are looking for,” says Brett Johnson, Optronics president and CEO. “And that’s no small feat, when you consider that with more than 3,000 SKUs, Optronics has one of the largest inventories of vehicle lighting in the industry.”

Product listings on the website are updated in real time, providing the most accurate information available. The website complements Optronics’ traditional 2019 Vehicle Lighting Catalog, which is also available on the website, in the form of a downloadable, searchable PDF. The catalog is scheduled to begin shipping in mid-February.

Optronics’ catalog has been expanded from 308 pages to 388 pages in the new edition and includes more than 500 new items. The new catalog will be shown for the first time at Heavy Duty Aftermarket Week (HDAW) 2019 in Las Vegas.

“Because of their convenience, portability and ruggedness, traditional print catalogs continue to be a favorite among dealers, distributors and many fleets,” Johnson says. “And even in the technology-driven aftermarket business, the catalog rack remains an industry fixture.”

Recently introduced products include eight new LightGuide SKUs. Optronics’ patented Light Guide technology transmits LED light from one location in the lamp to another using optical principles similar to those used in fiber-optic technology, the company says.

Optronics’ Fusion LED combination lamp line was also expanded to eight standard items, with numerous lens and connector options. The patented Fusion LED combination stop, tail, turn and backup lamps use an optical bridge that helps project LED light from one area of the lens to others during certain functions.

The catalog and website also feature 11 new LED warning lights that are being introduced at HDAW. Optronics’ new warning lights feature multiple flash patterns and meet applicable SAE J595 and J845 Class 1 standards. All the lamps incorporate SMD technology and are durable, the company says.

In addition, more than 20 unique new white LED lighting products are presented, including innovative entries in the LED headlight, light bar, off-road light and utility light categories. The website and catalog also feature many new interior vehicle lighting options. All LED products from Optronics come with no-hassle, one-diode lifetime warranty protection that will replace the lamp if even one diode fails.

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