Growth strategies

Goodyear expands e-commerce platform to commercial market

Goodyear Tire & Rubber Company announced this week it will expand its industry-leading e-commerce platform to include commercial tires in an effort to help Goodyear commercial tire dealers attract new customers and compete online in the market.

According to Goodyear, this new program will enable owner-operators and small trucking fleets to buy Goodyear commercial truck tires and schedule tire installations with participating Goodyear commercial tire dealers online.

“Positioning Goodyear’s commercial dealers to connect with customers and capture new business is one of our priorities,” says Dustin Lancy, marketing manager, Commercial Tires. “We are in a unique position to draw on our experience with e-commerce for consumer tires and be the first to bring a commercial program to the market.”

“Through this program, Goodyear will help drive new customers to my dealership, so I can develop long-term relationships with them and help lower their operating costs,” adds Brent Bingham, owner of Bingham Tire, a three-location Goodyear commercial tire dealership based in Barbourville, Ky. “I am excited about the new opportunities that it will create for my business.”

Goodyear says the e-commerce program will officially launch in the third quarter of 2019 and will be available via Goodyear’s commercial tire website. Once on the platform, Goodyear says customers will be able to select the right tires for their operations and select an installation date and time with a participating dealer.

Goodyear’s new commercial e-commerce program builds on the success of Goodyear’s e-commerce platform for consumer tires, which the company says was introduced several years ago and enables passenger vehicle owners to buy tires and schedule installations at their local Goodyear dealer. Goodyear states it was the first tire manufacturer to offer an e-commerce option for consumer tires and is now the first tire manufacturer to offer an e-commerce program for commercial tires.

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