Growth strategies

Permatex sponsors StarCom Racing for Daytona 500

Permatex will be taking part in NASCAR competition with StarCom Racing at the 2019 Daytona 500 on Feb. 17, 2019. The sponsorship of StarCom’s 00 Camaro and driver, Landon Cassill, in the Monster Energy NASCAR Cup Series’ premier event represents Permatex’s first participation as a NASCAR team corporate sponsor in nearly four decades, the company says.

“Racing has been in Permatex’s DNA since the company started in 1909, so we are very excited to partner with StarCom Racing and Landon Cassill at this year’s Daytona 500,” says Paco Agrafojo, Permatex director of marketing.

“This is a great opportunity to introduce the Permatex brand to the newer generation of NASCAR fans, as well as keep the excitement going with loyal customers who have trusted Permatex products for years,” Agrafojo adds.

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