Growth strategies

Alcoa debuts matte black wheels for HD market

Alcoa has introduced Dura-Black wheels to the heavy-duty truck and trailer market in Menacing Matte Black. Alcoa says its Dura-Black wheels offer the same advantages as all lightweight Alcoa forged aluminum wheels, making them lighter and stronger than steel wheels to improve payload and fuel efficiency while increasing resale value over the life of the vehicle.

“Alcoa wheels have always been manufactured with the latest in wheel innovation that benefit our customers’ business needs,” says Merrick Murphy, president, Arconic Wheel and Transportation Products. “The launch of Alcoa Dura-Black wheels adds to our portfolio with a new and distinctive appearance, giving fleets and owner-operators a customized option that makes a personal statement, with all of the same benefits they’ve come to expect from all of our wheels.”

Manufactured using proprietary technology and production processes specifically required for appearance and durability, Alcoa Dura-Black wheels feature premium detailing in all aspects of the wheel design and production, the company says. Beyond the Menacing Matte Black surface, each wheel rim flange and mounting surface appears bright, and in contrast to the matte black face of the wheel. The bright rim flange provides increased protection during tire mounting and while in use out on the road. The bright disc face mounting surface provides protection when mounting and while in use on the rig.

Each Alcoa Dura-Black wheel is treated on both sides for flexibility of mounting in steer or drive position making ordering and install both easy. Wheels are also supplied with high-quality, color-matched components including a black valve stem and a precision, laser-etched logo, the company says.

Color-matched Alcoa One-Piece Hub Cover Systems, specifically designed for Alcoa Dura-Black wheels in steer and drive positions, complete the look.

“We listened to the market and assembled a team to design, develop and test this new wheel in the lab and out in the field with fleet customers to ensure they’d stand strong,” says Murphy. “Alcoa Dura-Black wheels meet or exceed rigorous OEM testing that’s been expanded to match both the durability and appearance requirements of this unique wheel.”

Alcoa says Dura-Black wheels are available in popular sizes for heavy-duty tractor and trailer applications:

  • 22.5 in. x 8.25 in. — ULTRABLK — 40 lbs. and utilizing Ultra ONE technology with MagnaForce alloy.
  • 22.5 in. x 9.00 in. — 89U64BLK — 48 lbs. and utilizing Ultra ONE technology with MagnaForce alloy.
  • 24.5 in. x 8.25 in. — 98U63BLK — 51 lbs. and utilizing Ultra ONE technology with MagnaForce alloy.
  • 22.5 in. x 12.25 in. – 82462BLK – 66 lbs.

In addition, the company says it offers Alcoa Dura-Black on select stylized wheels exclusively through certain OEM tractor manufacturers.

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