GPA Training President and Director of Learning & Development Ian Coburn will be the keynote speaker at Nissan’ Northwest Region Light Commercial Vehicle (LCV) Meeting next month in Seattle.
The event marks the first time GPA, with most of its clients in the heavy-duty market, will work with Nissan.
“We are always excited to work with OE’s to expand our reach to new dealers, helping to enable them to increase their success,” says Coburn. “It is an honor to be asked, especially by such a quality brand as Nissan,” he adds, “and it further demonstrates both the similarities and challenges shared by all dealerships and shops, from those specializing in light vehicles to those operating in heavy.”
Coburn, author of ‘The Customer is Never Right: Sell More Trucks, Cars, Buses, Parts . . . Anything in One Month,’ will focus his training on “getting past gatekeepers, cultivating your own leads as a sales rep, time and territory management, and a number of techniques for controlling the conversation in order to be certain customers always get what’s best for them,” says Rod Belscher, event organizer and Truck & Commercial Operations Manager for Nissan North America.
GPA Training, Inc, focuses on providing training and development programs for every customer-facing role in the dealership, emphasizing soft skills. The organization states it is on the cutting edge of eLearning, offering all live curriculum in a digital format that works with or without an LMS, on all mobile devices.
“Our industry spends a lot of time on tech for consumers — online presence and videos, complete mobile functionality, and so forth. Those same consumers want that same tech, in fact more so, on the job, which is where we tend to drop the ball,” says Coburn. “This is why GPA Training offers and educates on eLearning as part of our services.”