Ritchie Bros. Orlando 2021 auction goes entirely online

In 2021 Ritchie Bros. will conduct its first ever 100 percent online Orlando, Fla., auction, with brand new customer services. The auction will be held on February 15-20, 2021.

“We are witnessing record online demand and strong pricing, with web traffic up 35 percent and online registrations up 71 percent,” says Kari Taylor, president, North American sales, Ritchie Bros. “COVID-19 cases are on the rise in much of the United States and over the last 10 months we have proven our ability to deliver the same great results with 100 percent online auctions. By going all online we have been able to leverage new digital marketing tools to provide sellers certainty in uncertain times.”

In 2020 Ritchie Bros. says it has seen website traffic increase by 35 percent to 27-plus million visits, while bidder registrations are up 71 percent to 817,000-plus registrations. Once online, buyers are extremely active, watchlisting more than 680,000-plus items and making 300,000-plus PriorityBids. As of today, Ritchie Bros. has online buyers approved with more than $50 billion in purchasing power.

“Our Orlando auction site will still be open to facilitate in person inspections and onsite equipment needs,” says Taylor. “Our Orlando mega auction will again feature a ‘Virtual Selling Option,’ as well as new enhancements that will further benefit both buyers and sellers—including video inspections on several asset categories, PriorityBid will open significantly earlier for increased customer convenience, and enhanced dynamic bidding for all Timed Auction items.”

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