The results you receive are dependent upon the effort you expend” is a philosophy that has served me well in both my professional and personal endeavors. In our aftermarket businesses, we work hard each day developing strategies and implementing tactics with the hope that they will result in increased profits. What some refer to as challenges, we embrace as opportunities. More often than not, when we put forth a strong effort we are rewarded with a successful result.
The greatest differentiator for success is how we respond to challenges and turn them into opportunities. Heavy Duty Aftermarket Week 2009, more than most any other industry event, will offer the greatest opportunities to identify changes and alternative business strategies that will impact future success.
Many people have worked very hard to achieve one common objective: to reward attendees with multiple, useful takeaways that can be brought back to their businesses and implemented for positive results.
Never before has so much content been set forth for a single event. Every year, the educational programs are heavily attended and rated highly in post-event surveys.
This year, they will be even better. The content will deal with a range of hard-hitting subjects of importance to distributors. They will include profit planning; methods to improve your customer value proposition; how to improve employee attitude, talent and motivation; how to generate a useful business plan; using technology to increase profits; and a service workshop to help distributors who are contemplating adding service or already have implemented shops.
Another very popular HDAW event is the opening session featuring Stu MacKay. Nobody knows our industry better than Stu and his analysis is essential to everyone who is planning for the future and looking for new growth opportunities.
Each of these sessions will have specific tools that can be brought back to your business for implementation. Additionally, this year, for the first time, each of these sessions will be recorded on DVDs and given at no-charge only to attendees. Distributors can take the HDAW 2009 DVD library back to their businesses to share with their key people.
