You’ve probably noticed this issue looks a good deal different from the last one. The nameplate on the cover has a bold new graphical treatment and the entire magazine has undergone a redesign that gives it a more modern and engaging feel. These visual changes accompany a substantially expanded editorial scope that will cover more big-picture industry topics and business issues.
For you to be successful, your business must evolve with constantly changing market conditions, technology and customer needs. As one of the industry’s most venerable publications, we realize our success depends upon our ability to evolve with you, providing the information you need in the best possible format.
From a visual standpoint, typography is now easier to read, and informational graphics allow you to quickly glean vital facts and figures from articles. The technical look of the new design also reflects the nature of your work.
Editorially, in the coming months we will be adding several new departments that focus on front-office business issues, emerging technologies that you should be on the lookout for and in-depth explorations of the specialized parts and service needs of specific-duty trucks. Next year, we’ll be tackling such topics as globalization and offshore sourcing, running an environmentally friendly business and proven practices for expanding your business portfolio.
At the same time, we will continue providing hands-on technical data through existing departments such as Troubleshooter, Service Bay, Oil Bay and Brake Shop.
We’ve revamped Truck Parts & Service’s online counterpart as well. In addition to current and archived issues, the new website (www.truckpartsandservice.com) includes frequently updated news organized into industry and technical categories, along with an industry events calendar. In conjunction with the website’s redesign, we’re also offering an e-newsletter to give you weekly headlines and other timely information. You can sign up for the newsletter at the website.
I invite you to peruse this issue, the website and the newsletters with a critical eye. Then let us know what we can improve, add or discard in order to better meet your information needs. Tell us what you want to know more about, and we’ll do our best to bring it to you. Our content and formatting development is ongoing – as it should be.
