Webb Wheel Products, Inc. has obtained a federal trademark registration for its 2023 trailer hub. This ensures that no other manufacturer, domestic or international, can use a name or brand that is confusingly similar to Webb’s 2023 trailer hub trademark to market and sell products in the U.S.
“In addition to the very important issue of protecting our brand, Webb sees it as our responsibility to protect the end user from inferior wheel-end components that could ultimately increase their cost of ownership and impact vehicle safety,” says Todd Manson, vice president sales and marketing for Webb’s aftermarket business unit.
“By registering our part numbers, purchasers of these components can be assured that they actually receive quality products manufactured by Webb,” Manson says.
The company previously received federal trademark registrations for its brake drum part numbers and will continue to register part numbers that Webb customers have come to recognize as the Webb brand to protect the company’s goodwill. All aftermarket distribution channels will be audited periodically to ensure products bearing the registered Webb part number brands are authentic products.
The company also encourages end users and distributors to check for the cast-in “Webb” name, which should be clearly visible on wheel-end components manufactured and distributed by the company.
