Bendix brand manager selected as co-chair of MEMA Brand Protection Council

Andrew Cifranic, brand manager for Bendix Commercial Vehicle Systems LLC, has been selected to serve as the co-chair of the Motor & Equipment Manufacturers Association (MEMA) Brand Protection Council.

The council helps direct MEMA and the industry’s response to the growing challenges of intellectual property, diversion, noncompliant products and counterfeiting issues, as well as provides a forum for industry members to share best practices and dialogue.

In addition to overseeing the council’s quarterly meetings, Cifranic will help guide the council as it directs the industry’s collective actions with lawmakers and other groups. As co-chair, he will be able to recommend solutions to counterfeiting issues and suggest future seminar topics.

Learn how to move your used trucks faster
With unsold used inventory depreciating at a rate of more than 2% monthly, efficient inventory turnover is a must for dealers. Download this eBook to access proven strategies for selling used trucks faster.
Download
Used Truck Guide Cover