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Publisher: Enhanced web site, new magazine better serve industry

In today’s fast-paced business world, information is king – and the sooner you have it at your fingertips, the better. We at Truck Parts & Service understand this, and that’s why we’ve improved our Web site content to provide you with quicker access to aftermarket news, product innovations and technology updates. Just as you strive to meet as many of your customers’ needs as possible, our goal is to be your single-source provider of timely, comprehensive aftermarket information.

Case in point: If you haven’t visited our Web site (www.truckpartsandservice.com) recently, I encourage you to take a look at the expanded coverage we’re providing. Our editors update the industry news category frequently with the latest aftermarket happenings, including truck and parts manufacturers’ product announcements, economic forecasts and other news likely to affect your business. The tech updates section keeps technicians current with important information and tips. Our industry calendar is a convenient place for learning the dates and locations of the year’s trade shows, conventions and meetings.

And since you can’t attend all those events, be sure to visit the Web site to learn what you may have missed. Or, better yet, sign up to receive our weekly e-newsletters and we’ll deliver to your inbox news from important events such as Heavy Duty Aftermarket Week, Technology & Maintenance Council meetings, the Great American Trucking Show, the Great West Truck Show and the Mid-America Trucking Show. Our coverage of the Mid-America show in March is an example of how the real-time medium of the Web allows us to bring you important news from industry events quickly, no matter where you are.

Another way we’re working to serve the full range of aftermarket informational needs is through a new magazine – Professional Technician – which Randall-Reilly Publishing, our parent company, is launching in June. The quarterly publication is focused on helping service technicians develop their careers, ultimately bringing greater value to the shops where they work and the customers they serve. Editorial coverage will include news on the latest equipment, how-to articles, career development tips and profiles of technicians who excel in their field.

Please take a moment to tell us how we can further improve our Web and newsletter content, and share your thoughts about the debut issue of Professional Technician. We’re committed to satisfying all your informational needs – and we are depending on you to let us know how best to do that.

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