Baldwin Filters launched its newly redesigned web site and e-catalog at www.baldwinfilter.com.
“One of our primary goals with this project was to provide our users around the world a Web site that works for them,” said Kevin Connolly, Baldwin Filters vice president, marketing. “This site will continue to evolve. As we move forward, we intend to translate the site into several different languages to allow our users to read the information in their native languages.”
As part of the redesign, Baldwin Filters streamlined the site’s navigation to make the experience more user-friendly. For example, Baldwin Filters customized each product line section with not only updated information, but also links to unique innovations within each line. Each section also contains links to the company’s literature related to the product line, allowing users to gather information without having to visit several different areas.
The company also has added its line of training videos for understanding and maintaining lube, air, fuel and coolant filtration practices.
As part of the project, Baldwin Filters’ E-catalog was revamped to give users a more unified look, while adding many new features to provide additional information more quickly and easily.
Additional features of the online catalog include streamlined application searches, searchable size charts and a new product release section, which will be updated as products are released.
