Navistar announced it is launching a new “value line, private label brand of truck parts aimed at cost-conscious truck owners.” The new product line, called PartSmart, will initially focus on fast-moving and fast-wearing parts for all makes of trucks, including air valves, bearings, belts, clutch, hoses, hydraulic pads and calipers, lighting, rotating electrics, u-joints, seals and wipers. Product lines will continue to be added based on customer feedback.
According to Navistar, the new product line offers quality products that cost up to 20 percent less than genuine, original equipment parts.
“PartSmart provides Navistar a great opportunity to support our customers during these challenging economic times when many customers are cutting back and pinching pennies,” said Michael Cancelliere, senior vice president and general manager for Warrenville, Ill.-based Navistar Parts in North America. “With this new value line, Navistar enters a segment of the parts business in which we previously have not been involved. It’s a necessity in today’s environment to offer cost-effective products customers can use to hold down their operating expenses without sacrificing quality.”
All PartSmart parts come with a one-year parts-only replacement warranty and can be purchased at any one of more than 500 International dealers in the United States. PartSmart will be available globally later in the year; in March, Navistar will launch a five-month national media campaign to create brand awareness and drive traffic and parts sales to International and IC Dealers.
