Bendix Commercial Vehicle Systems is continuing its national leadership in the fight against counterfeiting through its inclusion in the U.S. Chamber of Commerce Intellectual Property Protection and Enforcement Manual, the company announced.
The manual, developed by the U.S. Chamber’s Global Intellectual Property Center, provides business owners with strategies to fight counterfeiting and piracy. The manual identifies assets, as well as outlines procedures to help business owners from falling victim to counterfeiting and piracy.
The brand protection manual is divided into two sections: the first provides basic background information on intellectual property and laws and regulations that protect and enforce intellectual property assets; the second section, in which Bendix is included, provides case studies that can be used as part of the overall anti-counterfeiting business strategy.
The Bendix case study talks about the numerous efforts the company has undertaken to protect its intellectual property and the safety of its customers. Those efforts include instituting patent- and trademark-infringement actions against companies selling or distributing knockoff or counterfeit parts; circulating trademark usage guidelines to distributors and dealers; delivering ongoing training to sales and customer service personnel; implementing customer and industry awareness campaigns; meeting with senior management across its distribution channel; working closely with industry and trade associations as well as groups concerned with legal and governance issues; and maintaining an active trade show presence to educate attendees about genuine Bendix products.
