ArvinMeritor named Aaron Bickford its new director of marketing-North America for the company’s Commercial Vehicle Aftermarket (CVA) business.
According to Terry Livingston, general manager of CVA-North America, Bickford and his product manager team will be responsible for all North American marketing initiatives including local product-line expansions, common product-line platforms, brand strategies and the marketing disciplines involving promotion of the portfolio.
Bickford has held a variety of financial and strategic management positions at ArvinMeritor, including director of Enterprise Risk Management, and director of Strategy and Business Performance for the company’s Commercial Vehicle Systems business.
He will be based in Florence, Ky., site of the company’s CVA executive offices and national distribution center.
Bickford is a business graduate of the University of Texas, Austin, and holds a master’s degree in business administration from Vanderbilt University, Nashville, Tenn. He is the Founding Chairman of the OESA Warranty Committee-2005/2006, and a recipient of the Automotive Hall of Fame, Young Leadership and Excellence Award-2006.
