Preparing for Any Normal You Like
Being vigilant is more important when things are going well than otherwise. Adversity always seems to strike once complacency sets in. During the past couple of years, I think more than a few companies realized just how unprepared they were for a number of unforeseen challenges.
Smart business includes mitigating adversity – both expected and unexpected. While no business can fully anticipate and prepare for every possible obstacle, there are some routine drills, training and prep work that can transcend specific disasters.
This month’s guest columnist Bill Wade touches on some of these traps and how to avoid them [page 36], and he cautions that what we’re seeing now is the new normal.
I’m not sure what to make of the new normal, but my guess is it will be short lived and replaced by a newer normal, just like all the other states of normal that have come before it.
