Bill Gordon, national director of aftermarket and director of global marketing for Bergstrom Inc., has been elected chairman of the Heavy Duty Marketing and Sales Forum, a peer council of the Heavy Duty Manufacturers Association.
As the chairman of HDMA’s HD Marketing and Sales Forum, Gordon will lead the group of industry’s top marketing and sales executives in reviewing market trends and business cycles. This action-oriented, executive forum meets semi-annually and via conference calls throughout the year, discussing best practices and providing assistance with HDMA’s sales trending and market research reporting.
“It’s quite an honor to be elected to this post,” says Gordon. “I will be leading this Forum during a particularly exciting time. The recent economic challenges have made marketing and sales initiatives even more vital to HDMA members, and I look forward to developing strategies and tactics that can help make an impact.”