New heavy-duty leadership program created

Updated Jan 25, 2012

The University of the Aftermarket has announced it will offer the commercial vehicle industry’s first comprehensive leadership development program.

This intensive weeklong education experience, called Heavy-Duty Leadership, is designed to foster the development of the next generation of heavy-duty parts distribution, manufacturing, service, association and fleet management professionals. The program is open to any early- to mid-career management-track professional in the commercial vehicle industry.

According to the organization, the first Heavy-Duty Leadership session will take place July 8-13, 2012, on the Northwood University campus in Midland, Mich.

“Leadership development and business succession planning are two major concerns for the commercial vehicle industry,” says Brian Cruickshank, University of the Aftermarket director. “We will tackle these challenges by helping our participants hone their leadership skills and enhance their ability to think, plan and work more strategically.

“We expect the demand for this market-specific program to be very strong, as it has been in other segments of the motor vehicle industry.”

The Heavy-Duty Leadership program will be taught by industry leaders in collaboration with faculty of Northwood University’s DeVos Graduate School of Management and theUniversity of the Aftermarket.

Areas of study will include:

  • Global competition in heavy-duty technology
  • Succession planning
  • OEM dealers as customers and competitors
  • Industry supply chain trends and challenges
  • Team management and development
  • Strategic management of internal assets
  • Developing your unique business strategy in multi-channel markets
  • Industry case studies
  • Mentoring and leadership

The curriculum is said to feature a blend of industry research and market analysis, discussion and debate of new challenges and competitive strategies, individual skills training in team management, leadership roles, strategic thinking and planning, and more.

Program tuition ($2,995) includes all instruction, materials and meals. On-campus housing is available. Those who are interested in attending the program are encouraged to contact the University of the Aftermarket as early as possible, as class size is limited.

Participants will receive 3.5 Continuing Education Units (CEUs) that can be applied toward industry education certificates.

For additional information and to register for the Heavy-Duty Leadership program, please click on the “Course Calendar” link at or call 1-800-551-2882.

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