The Marx Group has written a white paper entitled “Putting the POW! in Power Branding.”
According to the company, the paper was written by Tom Marx, president and CEO of the Marx Group, and explains the five forces that make for a powerful brand. It is available as a free download at http://www.themarxgrp.com/whitepaper.html.
“Take a look at powerful, successful brands and you’ll realize that these brands have many of the same characteristics of a superhero,” says Marx. “Comic book writers instinctively understand the characteristics that are intrinsic to every superhero. Successful brands model these same qualities to acquire super branding status.”
The Marx Group says the whitepaper explains how effective branding builds on and takes advantage of a strong synergy between the company and its customers. This requires knowing the wants, needs and buying behaviors of customers, the company says. Marx says developing an ongoing and trusting relationship between your company and your customers takes an investment in time and effort, as well as consistent application.