HDA Truck Pride adds Paschall

HDA Truck Pride has added Nikki Paschall to its sales and marketing team.

Paschall will serve as marketing assistant and administrative coordinator, reporting to Tina Alread, director of sales and marketing. She will be responsible for creating a variety of member, vendor and industry communications and coordinating end user training and program details, HDA Truck Pride says.

“We are pleased to welcome Nikki to our team. She brings a solid perspective of key marketing elements and will be an asset in the implementation of our strategic objectives: creating a single face to the industry and developing value added programs and services,” says Alread.