The Marx Group is unveiling its new company logo this week during Industry Week in Las Vegas. The new logo, which the company says is designed to reflect its visionary brand as well as its focus on the aftermarket, will spearhead new marketing initiatives scheduled to launch before the end of the year.
“Much of what we do as a marketing communications firm is in the visual realm,” says Tom Marx, president and CEO. “We recently embarked on redesigning our brand with a bold new look. The dramatic curvature of the ‘M’ in the new logo represents lines in the road and depicts our forward thinking approach to all the work we do.”
The Marx Group recently celebrated its 25th anniversary, and says the new logo demonstrates the company’s contemporary outlook.
“We are excited to have our brand truly reflect the strategic focus of the company and we look forward to sharing the rest of our new branding initiatives in the months to come,” Marx adds.