Polar rebrands two businesses

Polar Corporation has rebranded two of its businesses. Quality Trailer Products and Century Wheel and Rim operations will now operate under the Rockwell American brand.

The change culminates a year-long effort to unite the company’s Quality Trailer Products, Century Wheel and Rim and Rockwell American brands under a single identity, the company said. Ownership and management structure will remain unchanged.

“The Rockwell American name has long been associated with quality, reliability, and service, a reputation we’ve maintained since acquiring Rockwell American Manufacturing in 2005,” said Chris Dietemann, president. “This decision reinforces our position as an integrated supplier to trailer builders and the trailer aftermarket.”