Polar rebrands two businesses

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Polar Corporation has rebranded two of its businesses. Quality Trailer Products and Century Wheel and Rim operations will now operate under the Rockwell American brand.

The change culminates a year-long effort to unite the company’s Quality Trailer Products, Century Wheel and Rim and Rockwell American brands under a single identity, the company said. Ownership and management structure will remain unchanged.

“The Rockwell American name has long been associated with quality, reliability, and service, a reputation we’ve maintained since acquiring Rockwell American Manufacturing in 2005,” said Chris Dietemann, president. “This decision reinforces our position as an integrated supplier to trailer builders and the trailer aftermarket.”

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