Polar Corporation has rebranded two of its businesses. Quality Trailer Products and Century Wheel and Rim operations will now operate under the Rockwell American brand.
The change culminates a year-long effort to unite the company’s Quality Trailer Products, Century Wheel and Rim and Rockwell American brands under a single identity, the company said. Ownership and management structure will remain unchanged.
“The Rockwell American name has long been associated with quality, reliability, and service, a reputation we’ve maintained since acquiring Rockwell American Manufacturing in 2005,” said Chris Dietemann, president. “This decision reinforces our position as an integrated supplier to trailer builders and the trailer aftermarket.”