Built on a robust technology platform, the site reinforces the VIPAR Heavy Duty brand and includes improvements to both the public and private sides of the site, the company says.
“The newly enhanced website reinforces our VIPAR Heavy Duty brand as well as provides increased exposure for both our stockholders and supplier partners,” says Jeff Paul, director of marketing. “Additionally, we have made major technical improvements to the website that offer optimal functionality and a user-friendly atmosphere for all of our constituent groups both internally and externally.”
VIPAR says its new site is centered on the theme, “It’s Our Duty,” and focuses on key qualities that the organization and its distributors bring to its end-user customers. They are said to include years of experience and expertise, world-class service, the strength of the organization’s vast network and product quality through industry-leading brands.
The public side of the website is designed to serve the industry as a whole. Among the changes is a greatly improved “Find-A-Distributor” function, which VIPAR says makes it easier for fleet managers and owner operators to find the nearest VIPAR Heavy Duty distributor.
VIPAR says the private portal of the website, for the organization’s distributors and supplier partners, provides enhanced functionality, navigation and improvements to resources including the graphics gallery, enhanced line card and product search functionality.
