Betts Company has adopted Betts Spring Manufacturing as the defining brand for its spring manufacturing business. Betts Spring Manufacturing custom designs and manufactures wire, coil and leaf springs for transportation and other industrial applications.
Betts Spring Manufacturing retains its legacy tagline of “Building Well, Serving Better Since 1868.”
“Distinctly branding our spring manufacturing division is part of a strategic initiative to create unique icons and logos which position our business units to better serve current and emerging markets,” says Bill Betts, vice president at Betts Company. “Whether heavy-duty trucks, shoes, industrials valves, or passenger vehicles, our springs help improve the ways things move.”
Betts Company announced earlier this year the formation of BettsHD, the company’s new operating division for spray suppression and fender products. Betts Truck Parts and Service is the company’s division providing parts and service for nearly every application under the frame rail of a medium- or heavy-duty truck.
Betts Spring Manufacturing is committed to quality in product design and business process as evidenced by achieving ISO 9001-2008 certification. Dedicated engineering resources provide a broad range of services, including custom design or redesign, rapid prototyping, finite element analysis (FEA), production part approval process (PPAP) and first article production samples, the company says.