Malatt tapped to lead Minimizer sales

Roger S. Malatt has been named Minimizer’s new Vice President of Sales.

Prior to joining Minimizer Malatt was Vice President of Marketing & Business Development for Sonoco/Alloyd Brands. During his career he also held the position of Vice President for Global Sales, Business Development & Marketing for CVG.

“There are extensive opportunities for not only domestic but also global expansion of the Minimizer product lines and services,” Malatt says. “Minimizer truly has a unique and tremendous value proposition in its current product portfolio of fenders, custom floor mats, custom mud flaps and truck accessories and we can clearly leverage this core focus to gain new customers and penetrate new markets.”

A key focus for Malatt has been achieving on-going profitable revenue growth goals in both domestic and international channels by creating high performance sales teams.

“With the rapid growth Minimizer has been experiencing, our core strategy of further expansion into value added aftermarket product lines and our five year top-line and bottom-line strategic goals, we welcome Roger’s skill set to help drive this growth,” Craig Kruckeberg, Minimizer’s CEO and Chief Visionary, says.


Learn how to move your used trucks faster
With unsold used inventory depreciating at a rate of more than 2% monthly, efficient inventory turnover is a must for dealers. Download this eBook to access proven strategies for selling used trucks faster.
Used Truck Guide Cover