Michael “Mike” Baker has joined SmartDrive Systems as vice president of worldwide sales.
Baker is a telematics sales veteran with a proven track record of success in leading growth focused sales teams, SmartDrive says. He will focus on developing customer acquisition and retention strategies, building and motivating high performance teams, and creating a global go-to-market sales organization, the company says.
“Fleets today are under significant pressure to improve safety while keeping costs under control,” said Baker. “The SmartDrive platform is a game-changer and one of the more exciting and effective programs I have seen in over twenty years in the industry.
“Their innovative approach combining video and vehicle data with an easy-to-implement coaching program drives results. And because the program is based on an open platform, customers know their investment is protected. It is a winning combination and I am proud to join the team.”