eCommerce, aftermarket, branding experts to present at HDAW

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Updated Dec 30, 2013

Joel Mann, Senior Vendor Manager for Truck Accessories for and David Seewack, President and CEO of will present a segment titled “The Rise of the eAftermarket –How eCommerce is Changing the Industry”, at Heavy Duty Aftermarket Week next month in Las Vegas.

The duo will present their views of the current state and a forward look at this emerging segment of the HD aftermarket industry.

Another featured program segment:  “Branded for Life? Building Loyalty with Branding” will explore and discuss trends with private labeling, branded product and customer preferences and loyalties. Featured presenters will be Steve Crowley of VIPAR HD Parts and Michelle Calbi of Navistar.

These expert presentations will serve as a lead-ins to in-depth panel discussions with key fleet executives, Dwayne Haug of Werner Enterprises, Roy Svehla of Republic Industries and Richard Kleintop of Miami-Dade County and a distribution executive panel, with Mike McKay of Kenworth Sales Company, Edward Neeley of Truck Supply Company of S.C. and Geoff Garafola of Inland Truck Parts.

A full day of high-impact content will be presented by world-class experts and industry leaders, providing attendees with an in-depth look at the present and future market conditions.

Those registered before Jan. 6 receive an automatic registration fee discount. Three or more from the same company will receive a group discount.

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