TitanX says it will enter the North American heavy duty engine cooling systems aftermarket with a new replacement parts division, TitanXtend.
“Establishing a true OEM aftermarket brand, made in the U.S., is a win-win for our customers and us,” says Cedric Huslin, vice president of TitanXend. “We can carry a large range of high quality products with quicker delivery as an alternative to the Chinese engine coolers currently dominating the market.”
TitanX is finalizing collaboration plans with logistic partners to provide the market with faster deliveries, a large in-stock range and product insights.
TitanXtend in North America will be headed by director Tom Genareo, based in Jamestown, New York. Genareo has held a number of key positions with TitanX before taking on his new responsibilities, both as OEM sales manager and in several operational roles.
“We really believe that our aftermarket focus in combination, with our market-leading OEM products, will fill a need in North America. Our ambition is to quadruple our current sales level in three years,” says Genareo.