Mark Dancer, vice president, global channel management at Henkel Corporation, will present: “Becoming a Digital Distributor: Strategies and Tools That Create Value” at the 2015 VIPAR Heavy Duty Annual Business Conference.
Dancer has more than 25 years of experience working on wholesale distribution trends and strategies. He works to build global distribution capabilities and distributor partnerships at Henkel Corporation, a manufacturer of adhesives, sealants and functional coatings.
Dancer’s remarks on digital distribution are from a new publication that he recently wrote for the National Association of Wholesaler-Distributors (NAW). In that publication he provides a roadmap for distributors to adopt and use digital tools.
His presentation will provide guidance for VIPAR Heavy Duty distributors about where to start and how to strategically use digital tools—e-commerce, social media, mobility, CRM, advanced analytics and multichannel solutions—to gain a competitive advantage.
The 2015 VIPAR Heavy Duty Annual Business Conference will gather together VIPAR Heavy Duty distributors, supplier partners and industry associates to exchange ideas and share information. The theme of this year’s annual conference is Vision, Innovation, Performance, Action and Results.
