Matt ColeMatt Cole is the Senior Editor for Overdrive and CCJ. Reach him at [email protected].Top StoriesCommentaryDo you ever ask, 'Why are we losing sales?'It usually starts with a simple question that pops up during a monthly review or a leadership meeting. Someone notices a dip in parts sales or a shift in order patterns.Outlook and BenchmarkingRusty Rush cites overcapacity as thorn in truck sales turnaroundSales coaching/trainingSelling through the slowdownComponentsHow Hendrickson positions itself as trucking's ride control leaderOutlook and BenchmarkingWeak ordering now may limit capacity later, FTR analysts say
