New all-makes brand enters heavy-duty market

Road ChoiceRoad Choice Truck Parts is the newest brand to enter the heavy-duty truck industry’s private label all-makes market.

Offering a growing line of high-demand parts, including air conditioning, air springs, air/electrical coils and accessories, brake chambers, exhaust products, lighting, shock absorbers and universal joints, Road Choice says its all-makes parts are value-priced to compete with heavy-duty manufacturers’ and warehouse distributors’ private brand parts.

Road Choice says its products are designed to offer owners of out-of-warranty trucks quality and reliability with parts covered under a minimum, one-year warranty.

“With the average life of most class 8 trucks increasing, there is a growing demand for parts at a value-price point as an alternative to genuine or remanufactured parts,” says Dan Bambrick, Road Choice private brand manager. “Road Choice brand parts are developed specifically with the needs of second- and third-generation truck owners in mind. We’ve designed our line of dependable high-demand parts around their needs.”

Bambrick anticipates the addition of Road Choice will offer consumers a new alternative for quality all-makes parts and help them better manage the overall cost of repair and ownership of their vehicles.

“Road Choice will use established parts distribution centers for quick delivery of popular parts,” he says. “Retailers will appreciate the convenience, while customers will appreciate the quality and price.”

Road Choice says customers can find the growing selection of all-makes parts and a listing of authorized Road Choice Truck Parts retailers at Road Choice also will be exhibiting at booth 36065 at the Mid-America Trucking Show March 27-29 in Louisville.

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