Alliance Truck Parts debuts reference tool

Alliance Truck Parts has launched a new online parts cross reference tool.

The web-based tool consolidates data from the top OEM and independent manufacturers, creating a single point of access that allows customers to find the right Alliance truck part for their specific truck make and model.

With a simple web interface, Alliance says visitors can search for the part needed in three different ways: by the part number, partial part number or part name. Results can then be filtered by manufacturer or part category. With the click of a mouse, the parts lookup and cross-reference tool provides the Alliance part number, supporting catalog and additional product details, along with information about the closest dealer in the area.

“We’re pleased to be able to offer our customers this new tool that greatly simplifies finding the right Alliance part for their truck,” says Catherine Auckland, director, Aftermarket marketing, Daimler Trucks North America. “Alliance Truck Parts continues to build on its commitment to customer service by providing comprehensive parts offerings for all makes of commercial trucks and buses.”

Alliance says the tool was created with dealer parts managers, fleet managers and owner operators in mind. It eliminates the need to consult multiple parts catalogs and compare data to find the correct part. The new online tool saves times and is more accurate with up-to-date part number information for more than 94,000 SKUs from multiple suppliers.

“This tool represents a major improvement in functionality for anyone looking for truck parts,” adds Auckland. “It’s an example of how we’re leveraging technology to support our customers and maintain Alliance Truck Parts as the brand of choice in a very competitive market place.”

See the new tool at

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