Minimizer announced it is growing its business and distribution in Canada and has joined the Heavy Duty Distributors Council, a Canadian-based trade association.
According to the announcement, Minimizer made specific adaptations to products to accommodate Canadian vehicle configurations, including special axle spacing for Quebec and the Liquid Platium option that provides a shiny look for the Minimizer.
The company said that after it established its U.S. distributorship market, Minimizer began to penetrate Canadian markets. “From day one in Canada, Minimizer fender sales have exceeded goals,” the company said.
Minimizer cites several reasons for its Canadian success:
- By leveraging VIPAR’s Canadian network Minimizer was able to have coast-to-coast Canadian distribution established in one year. Minimizer fenders are now available in all Provinces and all major cities in Canada.
- Minimizer fenders are shipped daily throughout Canada to a variety of distributors.
- OEM manufacturers of specialty trucks and trailers saw the benefits of Minimizer fenders in Canada and in some cases now specify the use of Minimizer fenders on several models of specialty trucks and trailers.
- Canada has climate and road conditions that are conducive to the use of full fenders. The harsh conditions in much of Canada, and specific industries such as oil and logging, make the environment a perfect fit for the “Tested & Tortured” guaranteed-for-life products of Minimizer.
- Because of the good fit, word spread quickly. From British Columbia to Prince Edward Island, truckers began to understand that the Minimizer was the best fender to use.
