HDA Truck Pride was officially launched on Tuesday at Heavy Duty Aftermarket Week 2011 at The Mirage in Las Vegas. The new marketing group plans to focus on assisting customer issues, the company said.
The new company is the result of a merger between HD America and Truck Pride Parts. The merger was announced in late 2010, and the new company held a series of one-on-one marketing meetings with distributors and vendors prior to debuting at HDAW.
“We’re quite excited about this new year – an overall recovery of business conditions and a new unified group with the power of 700 locations, all able to service independent repair shops, national fleets, regional fleets, and vocational types of all sizes with the right parts and with a network of over 400 service facilities,” says CEO Don Reimondo.
According to the company, HDA Truck Pride hopes to serve customers and distributors throughout the United States and Canada. Reimondo says HDA Truck Pride will focus on supplying parts, providing service locations and expert technicians along with top-flight scheduling and workload plans.
