Minimizer recently addressed the market for trucks going from off-road to on-road by exhibiting at the CONEXPO-CON/AGG construction tradeshow in Las Vegas, Nev. Minimizer used the show, held every three years, to exhibit the company’s truck fenders, bracket systems and mudflaps in its 20-by-30-foot mini-showroom.
Minimizer says the presentation attracted hundreds of industry-specific leads. “We were really impressed with the depth of leads and visitors we met,” says Steve Hansen, national accounts manager. “Leads were generated from all over the world, including the U.S, Canada, Mexico, Puerto Rico, Australia, China, Egypt, New Zealand, Slovenia, Trinidad, Haiti, South Africa, Chile, Columbia, Malaysia and Bermuda. We didn’t expect this diversity in the traffic. It was really exciting.”
Beyond showing Minimizer’s product line, the company leveraged the experience to train newer employees and explore new product opportunities. Dan Callen, Minimizer’s new Southwest Regional Sales Manager, was on hand to work the booth, connect with distributors and prospective customers and further bolster the Minimizer brand in the construction industry.
Product engineers Phil LaViolette and Martin Larsen were included in the Minimizer delegation so they could interact with customers, peruse the tradeshow floor and identify new product opportunities. “The CONEXPO-CON/AGG tradeshow experience was a resounding success for our team,” Hansen says. “The communication with industry leaders and product users was an invaluable knowledge-gain for Minimizer.”
