Utility creates new websites

Updated May 25, 2011

Utility New WebsiteUtility Trailer Manufacturing Company has announced the launch of a new corporate website, a mobile smartphone-friendly dealer directory and new Quick Response (QR) codes.

“Utility is always committed to developing more tools available for our dealers to utilize and for our customers to efficiently find information about our products,” says Craig Bennett, Utility senior vice president of sales and marketing. “The newly redesigned website, our new smartphone mobile-friendly dealer directory and new QR codes are all aimed at providing a better user experience.”

Utility’s new website address is www.utilitytrailer.com, and the company’s mobile website can be found at www.utdealers.mobi.

According to Utility, the new website has a wider viewing area, improved site search capabilities and an advanced navigation system. Added features include a new media gallery, more product specification highlights, and the ability to request a quote from a Utility dealer directly from the website.

The dealer locator on the new website also has a new feature that the company says incorporates Google Map technology when a user searches for a dealer by zip code, city, and state or by dealer name. Additionally, the dealer locator is mobile-friendly when logging onto utdealers.mobi on an Apple iPhone, Android, Blackberry or with any web-enabled smartphone. Utility says users are able to search through a comprehensive dealer network of over 105 locations in the United States, Canada and Latin America.

Utility also has developed QR codes for finding information easier and much faster than typing in a website address on a smartphone device. According to Utility, a scan or photo of a code is taken with a QR reader using a smartphone and the application automatically directs to Utility information.

Learn how to move your used trucks faster
With unsold used inventory depreciating at a rate of more than 2% monthly, efficient inventory turnover is a must for dealers. Download this eBook to access proven strategies for selling used trucks faster.
Download
Used Truck Guide Cover