“Innovation in the thermoform plastics industry is what really sets us apart,” says Craig Kruckeberg, chief visionary officer of Minimizer. “Our manufacturing division, our engineers and our plant are what really carry Minimizer. They bring our unique product to market.”
Minimizer designed the Chrome Poly fender with the shine and mirror finish of traditional chrome metal but with the company’s poly features, uniqueness and durability, with no painting, fading, rust or cracks. The company says the challenge of bringing a chrome poly fender to market, hiring the research and development staff and engineers, purchasing the new equipment and perfecting the processes has taken years of experience-building and investment – a challenge that the award shows hasn’t gone unnoticed.
“This is the first time we’ve entered a thermoforming competition,” Kruckeberg says. “And the dynamics of this competition were such that we ended up going head-to-head with some of the largest tier-one suppliers to the automotive and heavy-duty truck industries. To win against these companies was a real affirmation we’re doing a lot of things right.”
