According to Truck-Lite, the series of videos are entitled Cappucci Labs, and feature Mark Cappucci, Truck-Lite director of aftermarket sales using “garage physics” to perform at-home tests on the effects of impact, weather and durability of Truck-Lite products. Truck-Lite also has made use of the YouTube service to stream photo slide show videos of new product releases, product installations and industry events, the company says.
“Customers often ask the same questions about the features and design of our products, and YouTube’s streaming video service has presented us with an excellent tool to address their feedback and concerns with an entertaining and educational experience,” says Bob Ives, Truck-Lite vice president of marketing.
September 2011 marks one year since Truck-Lite began hosting content and discussions through social networking services, and the company says it has established a presence on Facebook, Twitter, Flickr and YouTube. The company’s stream on YouTube can be found at www.youtube.com/truckliteco, and hosts 14 videos.
