The program – developed to help authorized channel and end-user customers increase their local presence in the aftermarket – rewarded customers who insisted on the company’s product brands: Meritor, Euclid, Mascot, Meritor Wabco. The grand prize is a trip for two in July 2012 to Pamplona, Spain, to witness the annual running of the bulls.
“We know our customers are running hard to satisfy their clients and to keep up with the hectic demand of maximizing vehicles’ on-road performance,” says Terry Livingston, general manager of Meritor Aftermarket. “We understand that our customers have a choice in selecting quality aftermarket parts for trucks, trailers and specialty vehicles. This customized incentive program fit perfectly with their desire to buy the best and to qualify for several high-caliber prizes.”
