Great Dane unveiled changes to its complete product line to accompany a new advertising campaign entitled “Evolution.”
“The last two years have been filled with tremendous change for us as a nation and as a company,” says Bill Crown, president and CEO. “In addition to a turbulent global economy, our own corporate leadership team weathered an unexpected transition. Instead of allowing circumstances to determine our future, the team at Great Dane accepted these challenges as the perfect opportunity to revolutionize the trucking industry by setting a new benchmark for quality. This is just one part of our long-term commitment to continually raise the industry’s standards for products, sales and service.”
At the heart of Great Dane’s transformation is a completely redesigned core product line. “As a pioneer of our trade, Great Dane has delivered top quality products and innovation for nearly a century,” says Dean Engelage, executive vice president, sales and strategic planning.
“The needs of our customers in the trucking industry have evolved over that time just as our capabilities and technologies have. In response to those changing needs, we challenged our engineering and manufacturing groups to not only streamline our products but to incorporate the very latest high tech innovations into our base models.”
The result is Great Dane’s all-new product mix, which includes Everest refrigerated trailers, Champion dry vans and Freedom flatbeds. Each line consists of three models to meet target markets and specifications.
Everest TL and Everest SS are engineered for long-haul truckload reefer market; Everest CL is a high-spec offering for grocery and multi-temp products.
Champion SE’s specs are said to be designed for heavy-duty productivity with fleets in mind; Champion CL is a freight van that can meet various needs, while Champion CP features Great Dane’s composite panel technology.
Freedom SE is a heavy-duty all-steel flatbed trailer with available straight, drop or extendable body styles; The Freedom LT combination steel and aluminum trailer is said to be lightweight but built for performance; Freedom XP flatbed is said to be 1,000 lbs. lighter than its combination counterpart.
Significant improvements to base model trailers include Great Dane’s all-new EnduroGuard, a reinforced, corrosion-resistant rear frame on dry vans designed for strength, the company says. Other improvements include: all LED lamps with dual intensity lights; Long Life Light systems; and PunctureGuard as the standard lining on all refrigerated trailers.
For a comprehensive list of specifications of Great Dane’s all-new, American made product line visit the company’s product pages at www.greatdanetrailers.com.
Great Dane’s also updated the look for its corporate image. The chrome dog and red oval logo received a makeover with the addition of a reflective background and polished chrome rim. All trailers, regardless of model, will now be adorned with a redesigned red wing plate. The red oval will be located on the rear doors of refrigerated and dry van trailers in lieu of a parallelogram. The signature hand-written Great Dane font has also been replaced by a sleeker, more contemporary typeface, the company says.
