Fras-le launches air disc brake pad program

Updated Sep 6, 2012

Fras LeFras-le North America Inc. has launched its air disc brake pad program for the North American aftermarket. This launch is an expansion of the company’s “Work Truck and Fleet Disc Brake Pad Program,” which kicked off in May.

Fras-le says its new air disc brake pad program, sold under the Extreme Service brand, includes 11 part numbers, covering more than 59 applications, on 12 brake systems. Fras-le says its line of asbestos-free friction material was especially developed to meet the needs of heavy-duty and commercial vehicles, and meets the European ECE-R90 quality standard, which requires all safety related replacement parts to perform within certain parameters of the OE specification.

With this portfolio expansion, Fras-le says it now offers a complete line of hydraulic and air disc brake pads for Class 1c-8 vehicles and is positioned to help warehouse distributors’ expand friction sales into new markets.

“We are proud to bring our line of air disc brake pads for commercial vehicles to the North American aftermarket,” says Rodrigo Meirelles, Fras-le North America’s vice president and general manager. “This portfolio expansion demonstrates our commitment to be the primary source for OE quality, aftermarket brake pads for work trucks in North America.”

The Fras-le “Work Truck and Fleet Disc Brake Pad Program” provides distributors with a complete sales tool kit to serve this fleet segment, along with marketing and technical support and training resources, the company says. In addition, Fras-le has dedicated fleet brake specialists, a team of work truck experts, to serve as a liaison between fleets and distributors.

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